Salesforce for Startups: How Salesforce Can Accelerate Your Startup

The startup field is fiercely competitive. Anything which can be done to better yourself and your startup should be considered to accelerate and advance your business to new heights. With a customized Salesforce approach from Relay, you’ll be able to differentiate your brand when compared to other startups in the field. Throughout this post, we’ll be discussing the various components of a successful, custom Salesforce development and how it can benefit your startup as each milestone is met. As you read along, we will share how Relay can help your startup reach its new heights on a much more efficient and effective basis.

Combining Custom Salesforce Apps & Startups Such as Yours

When Salesforce and startups meet eye-to-eye, there are many benefits to be had. The main benefit we’ve seen is the concise nature of a custom Salesforce development which is custom-catered to every aspect of your startup’s ecosystem. There are many moving  parts with any successful startup, and when there are many moving parts; you may run into issues across the board. With a custom Salesforce app or integration, you’ll not have to worry about the “what ifs” of problems and instead can focus on the “what ifs” of solutions. Within the Salesforce ecosystem, Innovation is the key to progress. Partnering with Relay as you join the ecosystem, you will be immersed within a community that allows you to capture more useful insights, engage in strategic learning and have the support from subject matter experts to tailor your salesforce to  your startups specific needs.

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Diving Deep into Data with Built-In Analytics Tools

Salesforce has many great features from the start with its built-in analytics toolset, yet with a custom build, you’ll be able to have nearly any and all features you need, placed throughout. This can allow you to better focus on the variables which matter most to your startup and have the right data, at the right time, in front of the right members of your team. Customers know you have their data. They know everything you can do with it. And they expect you to use it to provide fast, smart, personalized engagement across every interaction. Think of Data as an iceberg. What you see as a user is just the tip — but beneath the surface lurks a behemoth support system of data scientists and engineers, massive amounts of data, labor-intensive extraction and preparation of that data, and a huge technology infrastructure. It takes a specialized team of data scientists and developers to access the correct data, prepare the data, build the correct models, and then integrate the predictions back into an end-user experience such as CRM. Thats where Relay can come into play.

Focusing On the Customer Experience

Customer experience is everything when it comes to the underlying success of your startup. So many startups invest tons of time, effort, energy, and funds into ensuring their customers are taken care of from day one. We know you’re the same and we want to allow you to see every aspect of the customer experience, before it happens, when it happens, and after it happens. From there, you’ll be able to pivot accordingly and have all of your bases covered through automation, modification, and personalization. Today the customer feels the experience a company provides is as important as its products and services. We feel this way as well. At Relay, we pride ourselves on being a customer first company. We work for you!

Managing Small Problems, Before They Become Big Problems

No one makes it to the top without falling down once or twice. Just like in life, startups have high highs and low lows. Thats the name of the game, and if you’re determined enough to ride the wave of success, you’ll most likely be able to come out on top. With Salesforce, you’ll be able to correctly identify small problems before they become big problems. This is all thanks to the ability to bridge every department within your startup to allow clear and concise communication, day in and day out. With Salesforce you are able to create a single source of truth and will be the core enabler on your path to digital transformation and a thriving business. Relay's vision and expertise will allow you to create unified views across multiple business segments, so you can deliver the most optimal experiences at every customer touchpoint and when problems do arise you will have the foundation and support to pivot and act accordingly.

Discovering Solutions with Relay’s Custom Salesforce Apps

We want to learn more about your startup and how we can best align our skills with your skills. With the help of Relay, we strive to improve your customer’s customer’s (no, that’s not a typo) experience! If you are interested in taking your digital transformation strategy to the next level, feel free to contact us using the form below and we’ll be sure to follow up as soon as possible. We look forward to hearing from you soon and we’re very excited to show you a better future state and partner on the journey towards your startup’s success!

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