Salesforce: Year in Review

If 2020 was the year of unprecedented change and turmoil, 2021 was the year of adaptation and growth. This was true for many companies throughout the world including Salesforce. While Salesforce had a truly remarkable 2020, in 2021 they took everything to the next level. Record setting acquisitions, expanded partnerships and new features galore headlined a massive year for the San Fransisco based giant.

As we turn the page to 2022, we're going to take a look back at the biggest stories in the Salesforce ecosystem that will shape the company going forward.

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Slack Acquisition

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Undoubtably the biggest story in the Salesforce world was the earth-shattering $27.7 billion dollar deal that brings the do-it-all messaging app under the Salesforce umbrella. Slack saw explosive growth in 2020 as most companies shifted to a remote workforce and relied on the platform to keep disparate teams all over the world in sync. But it wasn't long after Slack started to gain a foothold that the giant of Microsoft Teams started to nip at its heels. With an expanded global presence, Microsoft Teams quickly become the choice of many companies in over 41 countries.

Completing the acquisition back in July of 2021, Slack now has the full weight of Salesforce behind it ready to compete in this new digital landscape. This means a plethora of new "Slack-first" features added or to be added to Salesforce in the coming months as well increasingly tighter integration between the two platforms.

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Tighter AWS Integration

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It was only a matter of time before the the Seattle-giant increased it's partnership with Salesforce, and it finally happened back in June of 2021. It's all in an effort to reduce code consumption, complexity and increase stability between the two platforms. Consumers will soon be able to purchase out-of-the-box solutions that harness the power of AWS' voice, video, artificial intelligence, and machine learning capabilities directly into the Salesforce platform.

AWS will also enable developers to speed up the app development process through new low-code solutions that bridge Salesforce data and AWS data with ease. The goal is to reduce the amount of custom coding that needs to be done to connect the two platforms while leveraging the best aspects of both.

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Dreamforce 2021

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Dreamforce never fails to bring a slew of new announcements, and this year did not disappoint. While Dreamforce 2021 was headlined by Slack-first announcements such as Slack Digital HQ innovations across all industries (Sales, Services, Marketing, Commerce, and more), there was a ton more announced right behind it; much of it relating to the health care industry.

Health Cloud 2.0 will allow business all over the world to deliver better health and safety information to their employees. At Dreamforce NYC, just last week they announced the next version of Dreampass that can leverage the platform to ensure safe in-person experiences whether it be events, concerts or even next year's Dreamforce.

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While we have no idea what 2022 has in store for Salesforce as the paradigm is shifting under our feet at a rapid pace, we can say that if it's anything like 2021, we are in for another huge year of innovation.

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